I turn financial complexity into useful, human digital experiences.

Product designer with 7 years of experience on banking apps and systems used by over 2 million customers.

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Featured projects

Mobile app

Crédit Agricole Italia App

Problem: An outdated app, constrained by legacy technology and a low rating, needed to become a central channel for banking, customer relationships and digital sales.
My role: Product Designer since the 2019 redesign. I design UX/UI, test solutions with customers, and support releases and feedback collection. Today, I work with managers to shape the roadmap and product priorities.

Crédit Agricole Italia app home screen, with balance and transactions — Home and “For you” screens of the Crédit Agricole Italia app Crédit Agricole Italia app home

For you section of the Crédit Agricole Italia app, with access to services — Home and “For you” screens of the Crédit Agricole Italia app Crédit Agricole Italia app home

Outcome: 2.8 → 4.6★ app store rating App store rating from 2.8 to 4.6★. The main touchpoint with the bank and driver of digital sales. A single hub for payments, lending, insurance and investments, with 9 in 10 operations carried out in the app.
The main touchpoint with the bank and driver of digital sales. A single hub for payments, lending, insurance and investments, with 9 in 10 operations carried out in the app.

Web platform

Protected case studyProtected

CA Corporate Banking

Problem: Two independent legacy platforms, inconsistent interfaces and complex operational flows.
My role: Lead Product Designer. I aligned business and development on requirements and led the unification of flows, from research to migration.

Dashboard of the new CA Corporate Banking platform, with balances and operational shortcuts — Dashboard of the new CA Corporate Banking platform CA Corporate Banking dashboard

Outcome: Clearer everyday banking A unified experience with easier access to key operations, control over roles and permissions, and a scalable design system.

Multichannel journey

Protected case studyProtected

Non-life & motor insurance

Problem: Many customers abandoned the quote before seeing the price: too many fields, switches between portals and an unclear mobile experience.
My role: Sole UX/UI Designer for App and Home Banking. I turned funnel data into design priorities, checked feasibility with IT, and handled UI design and handoff.

Insurance journey screens: coverage selection in Home Banking and the Protezione Mobile quote in the App — Coverage selection in Home Banking and a quote in the App Protezione Mobile quote in the App

Outcome: +18% Share of users purchasing entirely online (2023 vs 2022) +18% in the share of users purchasing a policy entirely online, comparing 2023 with 2022.

AI experiments

See what I could bring to your team: explore projects, skills and outcomes.

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