Fintech Product Designer and digital humanist
For 7 years, I have designed and improved digital-banking apps and platforms used by more than 2 million retail, SME, and corporate customers.
My background in Digital Humanities helps me connect people's needs, system logic, and technical feasibility, turning complexity into clear experiences.
Between people and systems
My path begins in Liguria and takes shape at the University of Pisa, where I studied Digital Humanities. Learning the foundations of programming alongside the humanities taught me to look at digital products from two perspectives: the people who use them and the systems that make them possible.
After graduating, I studied Information Architecture and UX Design at IULM University. There, I turned that perspective into a design method: structuring content, conducting user research, and building coherent experiences.
How I work today
I start with context: listening to users and stakeholders, clarifying constraints and goals, prototyping, and validating hypotheses before consolidating a solution. My process is rigorous in its steps and flexible in its decisions, because complex problems rarely follow a linear path.
Working closely with engineering teams keeps solutions realistic and sustainable; metrics help determine whether they are effective. On the Design process page, I explain the tools, steps, and criteria I use to approach projects.
Where I am experimenting
Today I am exploring the role of artificial intelligence in design: how it can support everyday work, which skills it requires, and how it changes the way teams and organizations make decisions and build products.
On GitHub, I share projects and experiments that test these questions and move ideas from design to concrete solutions. AI and development broaden how I work without displacing product design from the centre.
Explore projects and case studiesOutside work
Outside work, you will often find me at an art exhibition or on a mountain trail with my girlfriend and Gea, our border collie. Some of those adventures become short stories on Popi's Adventures.