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Private case study

Corporate Banking Redesign

Design of the internet banking platform for businesses, creating a new evolved experience co-created with customers.

Company Crédit Agricole Italia
Role Lead Product Designer
Period 2024 - Present
2 legacy platforms unified
150 users involved in the design
40+ stakeholders involved
10k+ active customers

A high-complexity redesign

Starting point

Corporate customers were spread across two independent legacy platforms, created over time to answer different needs without a coherent design.

The interfaces were inconsistent and supported complex workflows such as bulk payments, delegations, multi-level approvals, accounting, and reporting. The result was a fragmented system that was hard to navigate and difficult to scale.

Business goals

Scalable platform

Build a more solid and modular foundation able to support product evolution without multiplying complexity and rework.

Technology and security alignment

Align the platform with new technology and security standards, making it more reliable and ready for future releases.

Close the market gap

Improve competitiveness and accessibility while preserving corporate customers' daily operations.

End-to-end process

I led the design from the first research phases through handoff to the development team, migration of the first customers, and platform optimization after production launch. I involved more than 40 colleagues across different areas to define solid requirements and ensure design consistency.

Discovery

  • Legacy platform audit
  • Market and competitor benchmark
  • Help Desk ticket analysis
Competitive benchmark comparing different corporate banking platforms

Co-design

  • Survey with 150 users
  • Interviews and qualitative insight collection
  • Usability tests on key flows
User testing and co-design material used to validate key flows with users

Design System

  • Complete mockups and high-fidelity flows
  • Design system component extension
  • UX&UI guidelines
Foundation and UX/UI guidelines for the new corporate platform design system

Delivery & Iteration

  • Agile work and incremental release
  • Post go-live feedback collection
  • Continuous and incremental iterations
Optimization and continuous iteration activities after platform release

Final outcome

Managing complexity

  • Faster access to key operations, with flows optimized for daily use.
  • Complexity made readable through a clear and coherent visual hierarchy.
  • A unified experience that reduces fragmentation across tools and processes.
  • A scalable design system to support continuous product evolution.
  • Greater operational control over roles, approvals, and activity statuses.
Screen of the operator and group management module.

Lessons learned

What I learned from the project to grow as a designer and professional

Adapting to a change in method

The project moved from a waterfall setup to an agile process: this change shifted the focus from predefined solutions to continuous iterations and closer collaboration between design, development, and stakeholders.

Scaling design over time

Customer feedback analysis is driving new feature development and platform optimization. To ensure consistency and quality, I am supervising two new designers on the project.

Collaborating to build

Acting as a bridge between business and development proved essential to anticipate technical constraints, reduce rework, and translate design into solutions that are truly implementable and useful for customers.